Lifeist’s Cannmart to introduce seven SKUs in Alberta for Roilty brand

Lifeist Wellness announced that its wholly owned Canadian cannabis business unit CannMart is introducing seven new SKUs in Alberta for its in-house brand Roilty, including Roilty’s first-ever dried flower offering, as well as several complementary new products from Zest. This latest product line expansion, which is expected by April 2023, will solidify the Roilty brand name among provincial buyers and retailers. With the addition of the planned seven new SKUs, the number of active Roilty products in market in Alberta is expected to be 23. When SKUs from Master Distribution Agreement partners are included, such as Zest, CannMart’s overall offering in Alberta will include 35 active SKUs between Roilty and MDA partners. The Roilty SKU expansion in Alberta includes two vape carts, two shatters in parchment, one live resin jar, one diamonds & terp sauce jar, as well as a dried flower SKU, Roilty Sunset Queen. Sunset Queen is Roilty’s first dried flower offering. Additionally, the product line expansion includes several new SKUs from Zest, one of CannMart’s MDA partners. Zest’s extract infused pre-roll blends in multi-packs: Live Resin & Diamond Infused, Shatter & Diamond Infused, Live Resin & Shatter Infused, and Diamond & Terp Infused. Zest also recently launched a new-to-market Liquid Diamond vape in Ontario. These additional SKUs from Zest will bring CannMart’s MDA portfolio to 12 active SKUs, representing 72% growth in the province.