Lifeist’s Cannmart brand Roilty increased sales 90% y-o-y in Saskatchewan

Lifeist Wellness announced that its subsidiary CannMart’s in-house concentrates brand Roilty has achieved strong sales performance, store penetration and market share gains in the two provincial markets where it sells direct to retailers: Saskatchewan and Manitoba. The company said, "Unlike in the large provinces such as Alberta and Ontario where CannMart sells wholesale to provincial controlled regulatory agencies, in Saskatchewan and Manitoba CannMart can sell direct to retailers through provincial sales and key account managers. Collectively, these two provincial markets account for approximately one-third of CannMart’s gross sales. Roilty highlights in Saskatchewan, February 2022 to February 2023 are: Dollar sales increased 90% year-over-year; SKU count has increased from 8 to 24; Roilty has secured 70% store penetration, available in 110 of 157 cannabis stores; Roilty’s overall market share has grown from 4% to 10% currently; including 65% market share in the shatter category, 37% in the live resin category, and 100% of the sugar wax category. Roilty highlights in Manitoba, February 2022 to February 2023 are: Dollar sales have grown 252% year-over-year; SKU count has increased from 4 to 21; Roilty has secured 86% store penetration, available in 144 of 167 cannabis stores.