CannMart partners with Other People’s Pot, Spiffy for product knowledge

Lifeist Wellness announced that its wholly owned Canadian cannabis business unit CannMart has partnered with two budtender educators, Other People’s Pot and Spiffy, to expand Roilty product knowledge and sales velocity in key markets to accelerate Roilty’s growth and expansion at a store level. OPP is a community-driven 6,000+ budtender engagement group that provides educational resources and networking opportunities for cannabis professionals. They are dedicated to representing premium products and supporting frontline workers. CannMart has already been working alongside Spiffy, a learning management system with over 5,000 active budtenders, to firm up market education and penetration across Canada. This direct-to-budtender channel has proven fruitful in maintaining a lean cost per engagement with the active budtender community, efficiently educating and expanding brand and product knowledge for Roilty. As many of Roilty’s products are aimed at more advanced concentrate users, a strong education strategy will ultimately increase the already strong sales velocity and expansion of the in-house brand. CannMart will be leveraging the support and network of OPP and Spiffy to educate the community that supports us. With the expanding excitement around Roilty, these partnerships are ultimately going to echo and support that growth within the cannabis community at store-level, reaching budtenders outside urban areas, and bringing Roilty to the under-served smaller rural markets.