Lifeist’s Cannmart brand Roilty secures market share gains

Lifeist Wellness announced that CannMart’s in-house brand, Roilty, has secured significant market share gains in Alberta, Ontario and the Prairies at one of Canada’s largest cannabis retailers. The company said, "Roilty performance highlights across Canada: Ranked #1 overall concentrates brand across British Columbia, Alberta, Ontario, Saskatchewan and Manitoba; Ranked 3rd best selling live resin brand in Alberta, 9th in Ontario and 1st in Saskatchewan; Ranked 5th best selling shatter brand in Alberta, 7th in Ontario and 1st in Saskatchewan/ Notably, Roilty has become the most popular overall brand in concentrates in one of Canada’s largest retailer networks, with 23% market share in the premium concentrates sub-category and 28% market share in the mid-range sub-category. Roilty live resin has three SKUs in Alberta, capturing 16% market share; and with only one live resin SKU in Ontario Roilty has 5% market share in the sub-category, and 30% in Saskatchewan with five SKUs. Roilty shatter products have 4% market share in Alberta and Ontario, most notably with only one SKU in Ontario, the Roilty Shatter Pack which launched in December 2022, and 50% market share with four SKUs in Saskatchewan."