Lifeist’s Cannmart brand Roilty increased sales 30% m-o-m in Ontario

Lifeist Wellness announced that Roilty, the in-house brand of Lifeist’s subsidiary, CannMart, has delivered continued sequential, month-over-month and year-over-year growth in Ontario, Canada’s largest provincial cannabis market. The company said, "This is highlighted by an over 30% increase in unit sales in Ontario from Q4 2022 to Q1 2023, largely due to the expansion of SKU breadth in the province. The strong performance continues to support expanding gross margins for CannMart and is contributing to improved profitability overall for Lifeist. Having launched in Ontario with three Roilty SKUs in July 2022, CannMart has secured approval for an additional four SKUs on the most recent provincial submission with the Ontario Cannabis Store, including a shatter, live resin, distillate vape and an additional multi-pack of live resin. CannMart expects to have at total of 16 Roilty SKUs in the Ontario market by the end of Q3 2023. Roilty highlights in Ontario: Gained 13% in-store penetration in the last 30 days, with 27% of stores carrying one or more Roilty extract products, and 17% of stores carrying Roilty distillate vapes; King’s Kush live resin is the 6th best-selling live resin in the concentrate subcategory, and is available in 13% of Ontario stores, up 2% over the last 30 days; 5% market share in the live resin category, and the 7th best-selling brand with only one live resin SKU in the category against competitors with two to three SKUs each, showing the potential for rapid growth; Newest general listing live resin multi-pack Roil Purple Berry & Priest’s Punch launched in the last two weeks and already picked up by 150 stores; 7% market share in the shatter category as the 5th best-selling brand; both Roilty shatter SKUs within the top 20 products."