Lifeist Wellness CEO Meni Morim to step down

Chairman Branden Spikes said, “As Lifeist prepares for a truly transformative year, we have received meaningful feedback from shareholders regarding the strategic focus of Lifeist going forward, its compensation structure and incentivization of management, and the value that fresh insights and approaches might bring to Lifeist’s core businesses. At this time, Meni Morim wishes to announce his intent to step down as CEO of Lifeist after the Board of Directors, led by Mr. Branden Spikes, has completed its executive search and appointed a new CEO to assume leadership of Lifeist. Until a new CEO has been selected, Mr. Morim has agreed to remain and will continue to serve as CEO, at reduced compensation, to keep the operating subsidiaries on track through the strategic pivot to increase focus on Mikra Cellular Sciences and Aussie Vapes. Furthermore, the members of the Board of Directors have also individually agreed to reduce their own compensation in order to cut costs and improve cash flow for Lifeist in this pivotal year. We are more confident than ever in Lifeist’s roadmap to cash flow positivity and profitability. Initiatives presently underway at its operating subsidiaries hold great promise for the realization of shareholder value, and we look forward very much to reaching new milestones in 2024.”