Life360 to invest $25M in Aura as part of strategic partnership

Aura, an AI-powered online safety solution for individuals and families, announced a strategic partnership with family connection and safety company, Life360 (LIF), whereby Life360 will invest $25M in Aura and the two companies enter a commercial agreement for key go-to-market channels. “Under the strategic partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its robust Employee Benefits channel. In addition Aura will begin a multi-year program of marketing directly to Life360 customers through the Life360 platform,” the companies announced.