Levi Strauss, San Francisco 49ers announce 10-year naming rights extension

Levi Strauss and the San Francisco 49ers announced a proposed 10-year extension to the naming rights for Levi‘s Stadium with the Santa Clara Stadium Authority and team sponsorship with the San Francisco 49ers, worth a combined $170M, subject to approval by the Stadium Authority Board, expected on Tuesday, January 30. This extension will be among the largest in the National Football League and secures LS&Co. the naming rights for Levi’s Stadium through the 2043 NFL season, reaffirming the parties’ commitment to the Bay Area as a world-renowned destination for sports and entertainment. LS&Co. will also be extending their sponsorship of the team, which includes digital content and merchandise collaborations, continuing this partnership.