Levi Strauss appoints Jason Gowans Chief Digital Officer

Levi Strauss & Co. announced that Jason Gowans has been named senior VP and Chief Digital Officer for LS&Co., effective February 6. In this new role within the company, Gowans will be focused on bringing together LS&Co.’s engineering, data, AI and digital product management to spearhead digital efforts both for ecommerce and the digital go-to-market. He will report to Michelle Gass, president, LS&Co., and will sit on the executive leadership team. Gowans joins the company from Nordstrom, where he spent the past 10 years in a variety of marketing, data science and digital roles, serving most recently as senior vice president of Digital Commerce, leading the growth of Nordstrom’s digital business on Nordstrom.com and NordstromRack.com.