DA Davidson keeps a Buy rating and $42 price target on Harley-Davidson while noting that the firm’s latest checks revealed positive U.S. retail sales growth in February thanks to the continued strong demand for its new model-year 2024 product launch. Harley-Davidson dealers remain optimistic on their FY24 retail prospects, given strong underlying model-year 2024 demand and improved product availability of the new product lineup relative to prior years, the analyst tells investors in a research note.
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