Lamar Advertising selects Vistar to power its US digital billboard network

Vistar Media announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected Vistar’s content management software, Cortex, to power its network of digital out-of-home billboards across the U.S. The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.