Kohl’s in new partnership with owner of the Babies’R’Us brand WHP Global

Kohl’s announced a new partnership with WHP Global, the owner of the Babies”R”Us brand, to bring baby gear, furniture, activity, and more to millions of growing families across the country, broadening the retailer’s reach with younger customers. The first Babies”R”Us shops will open in Kohl’s this August, with plans to roll out to approximately 200 stores in fall 2024. Customers will also be able to shop an expanded assortment of baby products on Kohls.com and take advantage of the Babies”R”Us at Kohl’s registry to easily build and share gift lists…The Babies”R”Us shops inside Kohl’s will range from 750 – 2,500 square feet of dedicated space inclusive of baby gear, activity, bath, furniture, feeding, and safety products. This space will complement Kohl’s existing assortment of baby apparel which will be adjacent to the new offerings, creating a comprehensive baby shop for customers. The shops will make it easy for customers to test and try products and stock up on everything they need for their little ones. In addition to the great brands Kohl’s currently offers including Graco, Chicco, Boppy, Skip Hop, Delta Children, Fisher-Price, and Carter’s, the retailer will add many new family-favorite brands that will make Kohl’s the destination for the baby category. In addition to offering an expanded assortment of products on Kohls.com, Kohl’s will become the exclusive retailer for the Babies”R”Us at Kohl’s registry online, bringing a wide array of baby gifting options to family and friends across the country. Kohl’s Rewards members will earn rewards on every Babies”R”Us purchase both in-store and online, as well as earn and redeem Kohl’s Cash on all merchandise, during designated Kohl’s Cash events throughout the year.