Kodak, EssilorLuxottica announce perpetual worldwide brand license agreement

EssilorLuxottica (ESLOY) and Eastman Kodak Company (KODK) announced that they have signed a perpetual worldwide license agreement granting EssilorLuxottica the exclusive right to use the Kodak registered trademarks for products and services in connection with EssilorLuxottica’s business. Effective January 1, 2024, EssilorLuxottica will permanently add one of the world’s most well-known and trusted brands to its portfolio and will further develop the Kodak brand in the full range of EssilorLuxottica product categories. This new commitment represents an evolution of the multi-year licensing agreement with Kodak currently in place. Under the terms of the new agreement, EssilorLuxottica will continue to develop, manufacture and distribute optical products and services featuring the Kodak brand indefinitely. “We are excited about the opportunity to expand our brand licensing arrangement with a vision care industry leader like EssilorLuxottica. We know the Kodak brand is in good hands along with the other esteemed brands in the EssilorLuxottica portfolio. This agreement is a great fit for Kodak. We share EssilorLuxottica’s commitment to meeting evolving customer needs through innovation, and we look forward to a long and successful relationship,” said Jim Continenza, Kodak’s Executive Chairman and CEO.