Johnson & Johnson will pay $75M to settle a consumer protection lawsuit filed by Mississippi over the company’s talc-based baby powder, according to people familiar with the matter, resolving litigation in which the state had sought as much as $6B, Bloomberg News’ Jef Feeley reports. The pact comes as lawyers for the state and J&J were gearing up for a non-jury trial next month in Jackson, Mississippi, said the people. Mississippi was one of only two states to file suit over J&J’s marketing of its baby powder, the author notes.
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