Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of Ready-To-Drink beverages, Jim Beam Kentucky Coolers. Made in partnership with The Boston Beer Company, the malt-based Kentucky Coolers are crafted in the spirit of the Jim Beam legacy, which aims to spark connection and bring people together over a delicious beverage. Refreshingly light flavor and uniquely crisp Kentucky Coolers feature fan-favorite flavor combinations that are best enjoyed in the company of others. With four new flavors, Jim Beam Kentucky Coolers will build on the success of its lemonade varieties, introducing Blueberry Lemonade and Strawberry Lemonade, as well as put its own southern spin on a beloved east coast cocktail, “the crush,” debuting Orange Crush and Peach Crush.
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