Jeffs’ Brands announces launch of new wholesale channel

Jeffs’ Brands (JFBR) announced that it has launched new wholesale channel targeting potential organizations and institutional clients, following an increased demand for its pest control products. The needs of clients from the institutional market, as opposed to the consumer market, are typically characterized by the need for more sophisticated solutions for pest control and orders in large quantities. Such clients usually do not place online orders on consumer platforms such as the Amazon Marketplace (AMZN). To address the needs of such institutional clients, the Company will launch a new industrial product line. To fulfill potential orders, the Company has set up an online direct sales platform and a suitable supply chain. “The Fort brand’s products were our latest acquisition, and we are extremely pleased with their performance since the beginning of the year. As we are constantly seeking ways to expand our brands’ reach, we identified the growing demand from the institutional market for robust solutions for pest control,” said Viki Hakmon, Chief Executive Officer of the Company. “Following profound market research, we laid the complete infrastructure to meet the requirement of the market as well as developing new dedicated products and marketing channels. Years of extensive experience in online marketing enabled us to target this fast- growing market and introduce our products. We are optimistic about the potential of the institutional market and our ability to penetrate it.”