Mobile Gaming Analyst Uerkwita, along with Jen Donahoe, CMO at JadeInferno Consulting and a toy industry veteran on Hasbro and Mattel, discuss the current marketing environment across the mobile gaming industry, the impact of using big IPs to make games and the economics of doing so, and the ongoing mobile game environment for EA and TTWO on an Analyst/Industry conference call to be held on October 23 at 1 pm. Webcast Link
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