Janover says organic website traffic increases 73% in 2023

Janover announced that organic website traffic increased more than 70% in 2023 compared to 2022 and also reported that it achieved over 100 million organic impressions on google for the year ended December 31, 2023. Organic traffic is the number of website visitors that come from unpaid search engine results. Organic impressions represent the instances, as reported by Google, when a user sees a link to the website while conducting a search without the aid of paid advertising. “We are pleased to have surpassed the 100 million impression mark in a calendar year. It’s a testament to the anti-fragility of a marketplace and how market dislocations can add value to corners of the business,” said Blake Janover, Chairman, and CEO of Janover Inc. “Since inception, we’ve taken well over $200 billion in commercial loan applications, almost entirely through organic traffic from search engine optimization, which drives inbound applications at zero incremental cost to us. Moreover, we had more than 100 million impressions on Google. The increase in organic website traffic and organic impressions are a direct result of our successful SEO efforts and strategies as well as the nature of our business, which over the long term, we expect to benefit from market dislocations. These 100 million impressions contribute to our brand and its subsequent visibility which we believe will ultimately improve conversion rates as well. We’re modernizing financial services for entrepreneurial commercial real estate and small business owners and the first step of that process happens online. We’re proud of what we’re building,” concluded Mr. Janover.