Inuvo releases version 2.0 of AI-powered Audience Discovery Portal

Inuvo announced the release of the Audience Discovery Portal 2.0, the latest version of a first-of-its-kind intelligence, capable of instantly generating marketing audience insights powered by its proprietary language model, IntentKey. The updated portal allows users to explore multiple audiences simultaneously, introduces consumer sentiment associated with an audience, shows the engagement of audiences across geographies, and captures the historical trends of each audience. Portal 2.0 provides a user-friendly interface to access AI-powered audience insights. Key features include: Instantly generated audience models based on any combination of concepts associated with that audience; Shareable reports and visualizations providing transparency into modeled audiences; Monthly, weekly, and just-in-time audience trending information. “The Audience Discovery Portal 2.0 puts the power of AI into the hands of marketers, allowing them to instantly gain understanding and insights associated with their potential customers,” said Richard Howe, CEO of Inuvo. “This represents our commitment to the market shift away from legacy tracking methods. Our approach aligns with consumer and brand expectations related to privacy while outperforming traditional targeting methods.”