Inuvo announced the launch of its enhanced IntentKey Insights dashboard. The dashboard generates real-time insights allowing clients to understand campaign effectiveness and why conversions happen. “Our dashboard is a game-changer,” said Richard Howe, CEO of Inuvo. “IntentKey discovers why audiences are interested in a product versus who the audience is. Now, for the first time, clients can explore the details behind the why. With our sophisticated machine learning technology, we can analyze budgets across campaigns and channels based on predicted performance.”
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