Inuvo announced a 63% increase in quarter-over-quarter client growth for Connected TV, CTV, powered by its IntentKey AI technology from Q1 2022 to Q1 2023. This continues the strong year-over-year trend coming off a 104% increase from ’21-’22. CTV, the delivery of video content through devices such as smart TVs, gaming consoles, and streaming devices, has revolutionized the way viewers watch television. Richard Howe, CEO of Inuvo, commented, "Our AI technology has determined that a vast majority of CTV conversions occur within the first 24 hours of expressed intent. Using this advanced AI, we can now effectively understand the needs, emotions, and intent of CTV audiences in real-time at the household level. For advertisers, this means their ads can be displayed to CTV audiences who have the highest level of intent as soon as it is expressed." CTV was Inuvo’s fastest growing channel this past year and its surge has provided the company with even better access to premium inventory. "With our technology and audience discovery advantage,
Published first on TheFly
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