Mizuho analyst Siti Panigrahi raised the firm’s price target on Intuit to $600 from $550 and keeps a Buy rating on the shares. The company launched Intuit Assist, a new generative artificial intelligence-powered assistant that will deliver personalized services to its 100M customers across all platforms, the analyst tells investors in a research note. The firm is “encouraged” to see Intuit’s lead to leverage generative AI and believes Intuit Assist addresses key small business needs in QuickBooks and Mailchimp.
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