KeyBanc raised the firm’s price target on Intuit to $600 from $535 and keeps an Overweight rating on the shares. Intuit hosted a 45-minute virtual “Innovation Day” on September 6th to introduce Intuit Assist, Intuit’s new GenAI-powered assistant embedded across all major business segments. The firm was encouraged by the level of innovation across the Intuit platform and views the launch of Intuit Assist as an opportunity to widen the competitive moat and create additional value by extending reach into users’ workflow and financial lives with new/novel experiences.
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