Intel announces ‘major brand update’ ahead of upcoming Meteor Lake launch

Intel introduces what it calls “a significant update” to its client compute branding with the launch of the new Intel Core Ultra and Intel Core processor brands, calling the new client branding that begins with Intel’s upcoming Meteor Lake processors its “biggest brand update in 15 years.” Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales, said: “Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.” The company added: “The new branding structure is designed for Intel’s future client technology roadmap. These changes make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their compute needs. And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.”