Integral Ad Science (IAS) announced that it has rolled out ad measurement tools for Meta‘s (META) Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s rapidly growing Reels video feed inventory so that advertisers can be assured that their ads are seen by real users.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly
See Insiders’ Hot Stocks on TipRanks >>
Read More on IAS:
- Integral Ad Science price target raised to $23 from $20 at Craig-Hallum
- Integral Ad Science expands partnership with TikTok
- Integral Ad Science price target raised to $23 from $19 at Raymond James
- Integral Ad Science price target raised to $20 from $17 at Barclays
- IAS Reports First Quarter 2023 Financial Results