Craig-Hallum analyst Jason Kreyer raised the firm’s price target on Integral Ad Science to $23 from $20 and keeps a Buy rating on the shares following the company’s Analyst and Investor Day. The firm walked away impressed with the opportunity ahead as it believes the current customer roster is underpenetrated relative to new market opportunities, and thinks the company has developed a more aggressive go-to-market strategy to implement cross-sell initiatives earlier in the lifecycle. Craig-Hallum also believes the use of AI tools will create efficiencies for both IAS customers and the company itself as models improve effectiveness over time and allow the company to scale costs.
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