Truist analyst Youssef Squali initiated coverage of Integral Ad Science with a Buy rating and $25 price target. Integral Ad Science solves a critical issue for digital media buyers, and the firm estimates that the market opportunity for ad verification solutions, including brand safety & suitability, and fraud prevention will grow to $17B in 2025 from $9.5B in 2021, the analyst tells investors in a research note. The firm expects sales to grow at a 15% CAGR through FY25 to $620M, which, combined with low market penetration, provide a significant runway for Integral Ad Science over the next several years.
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