Instructure names Rachel Orston CCO

Instructure announced Rachel Orston as its new Chief Customer Officer. Instructure’s CX team leverages real-world educational experience as it helps customers improve student outcomes, with over half of its CX team having taught or worked in educational institutions. Former Chief Customer Experience Officer Melissa Loble now assumes the newly-created Chief Academic Officer role full-time to further elevate the educator experience and surround customers with academic expertise. “Instructure’s unique approach of surrounding customers with passionate, experienced advocates attracted me to this role,” said Orston. “I look forward to building on a legacy of outstanding customer experience and making learning more accessible as we work alongside educators.”