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Imax announces new record for global market share with ‘Dune: Part Two’
The Fly

Imax announces new record for global market share with ‘Dune: Part Two’

IMAX Corporation announced that it delivered a record-breaking encore performance to its dominating debut of “Dune: Part Two” as the IMAX global network notched 22% of the film’s global box office in its second weekend – the biggest global weekend market share in IMAX history. IMAX recorded $27.7M in global box office over the weekend with “Dune: Part Two”, as Legendary/Warner Bros.’ epic sailed to $72.4M in IMAX box office to date. It’s clear that IMAX continues to anchor the incredible run of ‘Dune: Part Two’, as we capture a record share of the film’s box office thanks to legions of fans worldwide unwilling to settle for anything less than the IMAX Experience,” said Rich Gelfond, CEO of IMAX. “This milestone continues what has become one of the most dominant trends in global cinema: when filmmakers and artists deliver awe-inspiring experiences, audiences overwhelmingly want to enjoy them in IMAX.”

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