IMAX announced that moviegoers returned to Pandora in droves with James Cameron’s groundbreaking sci-fi sequel "Avatar: The Way of Water" delivering a massive $48.8M global opening weekend in IMAX theaters – the second biggest IMAX global opening of all time. Disney/Lightstorm’s "Avatar: The Way of Water" also claimed IMAX’s biggest December global opening of all time. The North American box office led the way, where IMAX delivered $16.5M in Domestic box office – 12.3% of total receipts. "Avatar: The Way of Water" also heralded a return to form for IMAX in China, where the company delivered a $15.8M opening weekend. IMAX delivered its biggest opening weekend marketing share ever in China, accounting for 27% of the total box office in China on only 1% of total screens in the market.
Published first on TheFly
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