Imax and Prime Focus Technologies expand strategic streaming relationship

Imax and Prime Focus Technologies, or PFT, the creator of AI-powered technology solutions for the Media and Entertainment industry, announced plans to expand their strategic relationship beyond theatrical and into the streaming ecosystem. Imax will expand access to its Stream Smart technology to PFT customers across Europe, Asia, and Australia. The expanded partnership will increase the global availability of Stream Smart. PFT and its parent company, DNEG, provide a full suite of technology and creative solutions, including Imax post-production and 3D mastering. Imax and DNEG joined forces in 2022 for post-production. This extended partnership will build upon the theatrical relationship between Imax and DNEG to develop a comprehensive video optimization solution.