iHeartMedia, LinkedIn enter partnership for business podcast content

iHeartMedia (IHRT) and LinkedIn (MSFT) have announced a strategic partnership that will leverage iHeartMedia’s infrastructure and distribution capabilities and LinkedIn’s global community of more than 930 million members, to introduce new offerings to the business podcast space. LinkedIn also offers a space for communities to continue the conversation and engage with each other across a variety of content experiences on the platform, including Posts, Newsletters, and Live Events, all within a trusted, safe, professional context. The company said, “Key elements of the partnership include: Launching New Podcasts: LinkedIn and iHeartMedia will collaborate to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts, offering new, compelling content to professionals looking for ideas, insights, and inspiration they need to get ahead in their careers. iHeartMedia will monetize these new podcasts, connecting brands to important conversations in the professional space. Collaborating with Leading Industry Podcasters: LinkedIn and iHeartMedia will partner to license leading business and B2B podcasts, offering a differentiated promotional playbook to help them grow and monetize their content. Enhancing Resources for Emerging Podcasters: LinkedIn and iHeartMedia are teaming up to offer new resources for niche and emerging business podcasters. With this partnership, qualifying podcasters will gain streamlined access to LinkedIn’s tools, best practices, and coaching, and to iHeart’s hosting, distribution, monetization services, while receiving co-branding opportunities from the LinkedIn Podcast Network and iHeartMedia.”