HubSpot, TikTok announce CRM partnership

TikTok and HubSpot said they “have partnered to help make community-based customer acquisition easier and more effective by helping advertisers better organize, track, and nurture their leads from TikTok.” To help tap into the potential of TikTok’s highly engaged audience, this new no-code integration allows HubSpot customers to supercharge lead generation by centralizing prospects into a single source of truth and unlocking the benefits of HubSpot’s customer platform, the companies added. This new integration enables HubSpot customers of all sizes to accelerate sales, organize their contacts, and better serve their customers. Specifically, the integration seamlessly connects advertisers’ lead data into HubSpot’s Smart CRM, eliminating the time, effort, and extra resources required to manually download and re-upload leads from various platforms. HubSpot’s Smart CRM unifies data across customer-facing teams to ensure a consistent customer experience, unlocking actionable insights with smart workflows and contextual analytics, and giving customers new levels of customization. With this integration, advertisers can: Seamlessly integrate their TikTok for Business account with HubSpot in real time; Deploy lead-generating ads on TikTok that automatically sync leads to HubSpot’s Smart CRM in real time; Engage leads using HubSpot’s Marketing Hub to create personalized campaigns across channels-from email, to paid ads, to SMS-and the new Sales Hub to prospect smarter, organize qualified leads, and close deals; Leverage HubSpot’s robust AI-powered reporting to better understand results and double down on top-performing campaigns.