Hollister launches Feel Good Fest Music Program

Hollister Co. launches its Feel Good Fest Music Program. A first-of-its-kind initiative for the global teen retailer, the program focuses on bringing a diverse group of popular and trending musicians and Hollister’s feel-good spirit to fans and customers nationwide through live performances, social activations, merch, styling opportunities and more. Kicking off with six Gen-Z artists and groups this spring and summer, with several more planned this fall, the program’s centerpiece is the Hollister Feel Good Fest. The concert series, which kicks off today, will take place at dozens of high schools and other select venues around the country and will feature performances by both viral and chart-topping artists like Benson Boone, Boys World, Claire Rosinkranz, Dylan Conrique, JVKE and WanMor.