Hertz names Lauren Fritts as Chief Communications Officer

Hertz announced that Lauren Fritts will join the company as Senior Vice President and Chief Communications Officer, effective Sept. 30. In this role, Fritts will report to CEO Gil West and oversee Hertz’s global communications functions, with a focus on strengthening the company’s brand narrative and strategy, enhancing internal and external communications, driving impact communications, and leading corporate reputation. Fritts brings to Hertz nearly two decades of senior leadership experience in communications and marketing across both the private and public sectors. Most recently, as Chief Corporate Affairs and Marketing Officer at WeWork, she led a comprehensive global strategy encompassing corporate communications, brand development and marketing initiatives.