Hasbro, Max-Matching Entertainments announce strategic licensing partnership

Hasbro and Max-Matching Entertainments announce a strategic licensing partnership to jointly drive the facilitation of location-based entertainment projects based on key Hasbro IP. “The long-term strategic licensing partnership between Hasbro and Max-Matching Entertainments includes a lineup of world-class Location-Based Entertainment projects featuring key Hasbro brands across China, including PEPPA PIG, TRANSFORMERS, MY LITTLE PONY, NERF, POWER RANGERS, and many others. Projects already opened under this strategic partnership include MY LITTLE PONY short term themed drink shops, which successfully rolled out in Nanjing and Qingdao. Recently announced as part of the relationship between Hasbro and Max-Matching Entertainments is Beijing Top Park, which will feature Hasbro’s global premiere of a PEPPA PIG-themed ice and snow park, as well as a Hasbro FEC, which will feature MY LITTLE PONY, NERF, POWER RANGERS and POTATO HEAD and Guangdong Bayfront Project which is currently underway with design and construction. In addition, Hasbro and Max-Matching Entertainments will bring to the Chinese market its first standalone PEPPA PIG outdoor theme park. The completion of this project will grace the first PEPPA PIG outdoor theme park in the Asia region,” the company stated.