Hanesbrands and UCLA announce multi-year apparel agreement, no terms

HanesBrands and UCLA announced a multi-year apparel agreement that gives HBI exclusive rights to design, manufacture and distribute high-quality, on-trend Bruins fanwear in the mass retail channel. HBI will develop exclusive collections featuring men’s, women’s, unisex, youth, infant and toddler fan apparel. The agreement starts in 2024, ahead of the school’s highly anticipated move to the Big Ten Conference, where it will compete to extend its record-breaking 120 NCAA team national championships.