Grid Dynamics Holdings announced its client Yieldmo has deployed an innovative ML platform that is highly efficient at matching users, publishers, and advertisers to optimize campaign delivery and performance. Yieldmo is a smart, programmatic ad exchange operating on massive amounts of data and processes billions of ad placements daily. Yieldmo and Grid Dynamics co-innovated to deploy this new ML platform providing benefits that include high scalability, fast time to market for new features, and low maintenance requirements.
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