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Google’s ad changes fall short, U.K. privacy regulator says, WSJ reports
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Google’s ad changes fall short, U.K. privacy regulator says, WSJ reports

The Information Commissioner’s Office, the U.K. privacy regulator, said Google’s proposed replacement for cookies needs to do more to protect consumer privacy, Patience Haggin and Miles Kruppa of The Wall Street Journal reports, citing internal documents. Google’s proposed technology, which has been called Privacy Sandbox, leaves gaps that can be exploited to undermine privacy and identify users, the privacy regulator wrote in a draft report according to the Journal.

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