Google says EC Statement of Objections ‘sets out claims that are not new’

Dan Taylor, Vice President, Global Ads, stated in a post to the Google blog: “Today’s Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses – while lowering costs and expanding choices for consumers. We look forward to showing how we have enabled higher-quality, more effective digital ads that have helped fund broader access to content and information online for everyone… The digital advertising market enjoys competitive pricing, lively innovation, and robust competition – helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible – and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”