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General Motors discontinuing Smart Driver based on customer feedback
The Fly

General Motors discontinuing Smart Driver based on customer feedback

General Motors stated: “At GM, we believe that vehicles are not just modes of transportation – they’re also technology platforms that can enrich our customers’ lives. Vehicles have become increasingly connected, intelligent, and personalized with features that improve the overall driving experience and safety on every journey. As our technology progresses, we are committed to being transparent in our privacy practices and empowering customers with control of their data. Over the last several weeks, we have heard feedback from many customers about the OnStar Smart Driver and their confusion with the consent process during signup for the product… We established the Smart Driver product to promote safer driving behavior for the benefit of customers who chose to participate. However, we’ve decided to discontinue Smart Driver across all GM vehicles and unenroll all customers. This process will begin over the next few months… We terminated our relationships with third-party telematics companies, LexisNexis and Verisk. Any data sharing with these companies ended on March 20, 2024… We are working on enhanced privacy controls aimed at greater transparency. At the same time, we are focused on providing customers with the ability to manage vehicle performance, diagnostics and, most importantly, what is needed to keep them and their vehicles safe… Alisa Bergman will join General Motors as our new Chief Trust and Privacy Officer on April 29, 2024. She comes to GM from Fanatics, where she served as Chief Privacy Officer, and before that held the roles of CPO at Adobe and Warner Bros. She was a Board member for the International Association of Privacy Professionals and is currently on the Advisory Boards of the IAPP AI Governance Center and The Future of Privacy Forum. We appreciate hearing from customers and will continue to share updates on our progress.”

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