Gannett changing name to USA Today Co.

Gannett (GCI) announced it will be changing its name to USA Today (TDAY) Co., Inc., effective November 18, adopting the name of its most recognized masthead, USA Today. “The new corporate identity and name change leverages the power of the newspaper that brought America together by promoting understanding and fostering unity with a focus on being the trusted digital platform that connects audiences across the country,” the company stated. The company’s common stock will begin trading under the ticker symbol “TDAY” on the New York Stock Exchange as of November 18. “As we celebrate the 250th anniversary of our nation, we also honor the legacy of the newspaper that has focused on uniting America as we evolve to be the platform that powers its voice. We are changing our name and rebranding to embrace our most notable masthead – which is committed to delivering fact-based news, unbiased coverage and essential content that meets audiences in the center. Our focus on empowering and enriching communities at a local and national level as a growth-focused media and digital marketing solutions business is what unites our company in service to our nationwide USA Today Network,” said Mike Reed, Chief Executive Officer and Chairman.