GameSquare partners with Samsung Electronics UK & Ireland

GameSquare unveils details of the successful gaming activation the company led for the launch of Samsung’s new Galaxy Z Fold5. The campaign, which is now underway through September 30th, is anchored by an immersive experience that takes place in the “Samsung Galaxy” – a bespoke Fortnite world that was developed by GameSquare to authentically engage the UK gaming audience. GameSquare used Unreal Editor for Fortnite to conceptualize and create the custom built experience and competition for Samsung. Set against a celestial backdrop, the “Only Up!” themed speedrun taps into the trend of vertical games that have dominated the gaming landscape in recent months, both highlighting the unbeatable performance of the Galaxy Z Fold5’s advanced processor offering optimized battery life, advanced cooling, and longer gaming sessions as well as the ultimate portable big screen – with huge vibrant displays to bring this experience to players on the go. The Into The Fold experience, which is creatively inspired by “galaxy” and “folding” themes, has already been played by over 25,000 gamers. The initial launch garnered over 2 million views.