GameSquare initiated with a Buy at Roth MKM

Roth MKM analyst Sean McGowan initiated coverage of GameSquare with a Buy rating and $7 price target. The analyst believes GameSquare has a “unique offering” for major brand advertisers in its ability to target over 500M consumers, create and execute both programmatic and long/short form bespoke ad campaigns, and track and measure the reach of its ad channels. At a time when advertisers are seeking to optimize the efficiency of their marketing spending, GameSquare offers end-to-end solutions to optimize ad campaigns, the analyst tells investors in a research note.