GameSquare launches Moonlight Studios

GameSquare Holdings expands its creative services with the launch of Moonlight Studios. Moonlight Studios, which has been operating in stealth mode over the last 6 months, is focused on creating unique and innovative experiences for brands by building custom worlds inside metaverse-style games like Fortnite, Roblox and Grand Theft Auto. Moonlight Studios leverages the resources and capabilities of Zoned, a full-service strategy and creative agency built at the intersection of gaming and pop culture and wholly-owned subsidiary of GameSquare; they’ve worked with major global brands including Cash App, Amazon, Epic Games, and Jack in The Box. Moonlight Studios has a team of in-house experts led by its Head of Studio, Kyle “Kazify/Kaz” Rapozo, a former professional Fortnite player for FaZe Clan, the popular esports and entertainment organization to be acquired by GameSquare. Having collaborated with numerous blue-chip brands and competed in the 2019 Fortnite World Cup Creative Finals, Kaz leads a team of gamers-turned-developers, infusing a creative, hands-on approach into every campaign. The team at Moonlight Studios has studied platform algorithms and user behavior to understand what types of experiences are in demand. Between Zoned’s cultural insights and audience expertise, the support of development partners such as Alliance Studios, and Kaz’s creative direction / marketing first approach, Moonlight is able to deliver calculated creative concepts bringing digital realities to life and has created successful experiences for multiple global brands.