GameSquare announces multiple performance marketing contracts

GameSquare Holdings announces multiple new performance marketing contracts, including one of the largest contracts in GameSquare’s history. With this monthly agreement, GameSquare now expects performance marketing sales to contribute over $10 million in annual revenue in 2024, an increase of at least 5x from expected performance marketing sales in 2023. In addition, as the Company’s performance marketing expertise grows, GameSquare has increased its gross margin expectation for performance marketing initiatives and now expects performance marketing gross margin of 30% – 35%.