The Federal Trade Commission is investigating potential price discrimination in the U.S. beverage market by Coca-Cola (KO) and PepsiCo (PEP), people familiar with the matter tell The Wall Street Journal’s Jennifer Maloney and Dave Michaels. The probe, which is at a preliminary stage, is looking for violations of a law that prohibits suppliers from offering advantageous prices to favored customers, said the report. Coke confirmed that it has received a request for information from the FTC and is complying, while a Pepsi spokeswoman declined to comment, the report noted. Reference Link
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