Freshworks (FRSH) announced the appointment of Mika Yamamoto as the company’s Chief Customer and Marketing Officer. She will be responsible for leading the company’s global marketing and customer experience teams. Yamamoto comes to Freshworks from F5 (FFIV) where she most recently served as the Executive Vice President and the Chief Marketing and Customer Engagement Officer, and led the company’s data, marketing, digital transformation, and customer experience efforts across all products, segments, channels, and geographies.
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