Fresh Del Monte Produce and Moze Holding Limited, a Talc Investment company, are pleased to announce the signing of a Somalia-based, multi-year banana partnership located in the heart of the previously famed banana belt area. This partnership will not only significantly reduce banana transport times, giving consumers in the Middle East and North Africa MENA access to fresher, lower-cost fruit, but will also aid in Somalia’s economic resurgence. As part of the agreement, Fresh Del Monte will have operational oversight and train the team on the ground. In return, the global produce distributor will purchase its banana supply directly from Moze, the newly established banana farm. The fruit will be sold and marketed under the Fresh Del Monte brand for its markets in the Middle East, with the first harvest expected in 2024. "We are pleased to officially announce this partnership, which we believe is a game-changer for the banana industry in the region," said Mohammad Abu-Ghazaleh, Fresh Del Monte’s Chairman and CEO. "The move to reestablish banana operations in Somalia makes sense on many accounts – from its strategic location on the Horn of Africa to fulfilling our mission of supplying our consumers with the freshest produce available – all while aiding in the country’s recovery."
Published first on TheFly
