Fluent’s influencer media group Infuse enters partnership with THIS Group

Infuse is announcing a strategic partnership with influencer agency THIS Group Inc. This partnership underscores Infuse’s commitment to fostering influencer talent and maximizing their potential in the dynamic landscape of influencer marketing. As a Fluent brand, Infuse opens up numerous integrated marketing opportunities for influencers through Fluent’s fifteen-year track record as a performance marketing leader. Fluent’s infrastructure uniquely connects world-class brands with diverse creators and influencers quickly and efficiently. Unlike legacy agency models, we offer a brand-safe, compliant environment in our performance marketplace, ensuring a guaranteed return on ad spend. A highlight of this collaboration is the launch of the “Cater 2 the Creator” podcast, a joint venture between Infuse and THIS Group. This weekly podcast series, debuting in April 2024, will showcase influencers and creators, offering insights into their journeys and strategies for success. Recorded at Fluent’s New York office podcast studio, the series promises to be a hub of inspiration and an outlet for aspiring influencers. THIS Group will also act as Partners of Culture and Content for Infuse to develop influencer talent and open up new revenue opportunities through dynamic creator events, business partnerships, and content creation. The two teams will attend industry events together, seeking mutually beneficial opportunities for their shared influencer clients. This collaborative approach will facilitate networking and exposure, further enhancing the growth prospects for influencers.